Print collateral (above)
- booklet and cards for Pact Coffee
- coaster, menus & invite for Sipsmith
Limited edition coffee
- label design
- concept development
- finished product
Packaging design (gin bottle)
- first concept
- finished project
Project date:
June - July 2024
Stakeholder:
Head of Brand & Communications
The brief:
"We’ll need 2 labels - one for filter and one for espresso.
Tasting notes are Kir Royale, one of the ingredients of which is Chambord, and I think the colours of the bottle (dark purple and gold) could work really nicely.”
summer drinks campaign
• As it’s perfect for drinking hot or cold, we used the self-made tagline: “Brew it over heat, enjoy it over ice”
• When it came to the visuals and colour palettes, it seemed fitting to evoke a sensory link to a Kir Royal cocktail
• Grainy fizz-like textures, spherical bubble shapes, distorted swirls and gradients that represent the
mixture of liquids
Lifestyle images shot by: David McConaghy
New Vis ID Packaging Design:
Gin bottle box
Project dates:
Jan - April 2024
Stakeholders:
Head of E-commerce, Trade Marketing Manager, Print supplier
The brief:
“Create packaging artwork to match our new Visual Identity, brand guidelines as well as showcasing our new, sustainable bottle design.
The bottle weighs 20% less than the previous one and is also made up of 44% recycled materials.”
Beginning of journey:
• Using existing elements of brand guidelines and combining them with new assets to showcase the new bottle design
End of journey:
• Despite it initally being approved, the original concept was rejected towards the end of the project after being told there was a high risk of the product being damaged in transit
Final design decision:
• We agreed to simplify and echo the new label design, using the swan head as a hero illustration with the brand story and cocktail recipe complimenting the remaining exterior panels
In 3 lines:
• Oozes sophistication
• Refreshed, but on-brand
• Defined and distinguished
In 1 sentence:
• In light of the new bottle design, this box resembles the brand’s core product, making it look luxurious and classy