PRINT & packaging

Print collateral (above) (2023/2025)
- coaster, menus & invite for Sipsmith 
- booklet and cards for Pact Coffee


Limited edition coffee (2024)
- label design
- concept development
- finished product


Packaging design (2024)
- first concept
- finished project

Limited edition label


Project date:
June - July 2024

Stakeholder:
Head of Brand & Communications

The brief:
"We’ll need 2 labels - one for filter and one for espresso. 
Tasting notes are Kir Royale, one of the ingredients of which is Chambord, and I think the colours of the bottle  (dark purple and gold) could work really nicely.”
First drafts and experimentation


• Previously being a best-selling coffee, it was the ideal  limited edition to kick off the brand’s
summer drinks campaign

• As it’s perfect for drinking hot or cold, we used the  self-made tagline: “Brew it over heat, enjoy it over ice”

• When it came to the visuals and colour palettes, it seemed fitting to evoke a sensory link to a Kir Royal cocktail

• Grainy fizz-like textures, spherical bubble shapes, distorted swirls and gradients that represent the
mixture of liquids
Final artworks: Limited Edition Coffee

Lifestyle images shot by:  David McConaghy 
Exterior dieline & interior dielines: cut-out window, foiling, print and embossing details


New Vis ID Packaging Design:
Gin bottle box

Project dates:
Jan - April 2024

Stakeholders:
Head of E-commerce,  Trade Marketing Manager, Print supplier

The brief:
“Create packaging artwork to match our new Visual Identity, brand guidelines as well as showcasing our new, sustainable bottle design.
The bottle weighs 20% less than the previous one and is also made up of 44% recycled materials.”
Final packaging design


Beginning of journey:
• Using existing elements of the updated brand guidelines, combining them with new assets to showcase the new bottle design

End of journey:
• Despite it initally being approved, the original concept was rejected towards the end of the project after being told there was a high risk of the product being damaged in transit

Final design decision:
• We agreed to simplify and echo the new label design, using the swan head as a hero illustration with the brand story and cocktail recipe complimenting the remaining exterior panels

In 3 lines:
• Oozes sophistication
• Refreshed, but on-brand
• Defined and distinguished

In 1 sentence:
• In light of the new bottle design, this box resembles the brand’s core product, making it look luxurious and classy

Next projects

Digital & motion