Espresso Martini Kit
- new product development
Powered by Pact
- logo design
- merch design
- artist collab
Marco Indigo
- logo design
- brandboard
Sipping for Good
- logo design
- brandboard
FOCUS
• New product offering
AIM
• Make it distinctive from competitors but somewhat familiar to consumers
CHALLENGE
• The label cutter provided a limitation due to the constraints of it’s unique shape
IDEATION
• Pulling inspiration from the past and turning it into something contemporary
INSPIRATION
• Vintage packaging designs, Bold Minimalism, Art Deco themes: lightning bolts, light bursts, rectilinear shapes and geometric shapes
"Our brand is all about subverting the expectations you might find in the average ice cream shop.
We are trying to keep that same fun, inviting, and playful idea but make it a little more grown up.
We want to bring this new sense of mystery about our store.
We also want people to come in expecting to be surprised expecting to see something new, mysterious, and exciting.
Our audience are young adults, especially social media influencers. We want to undo that idea of ice-cream being or kids, we’re grown-ups and we are super passionate about it!"
“We need a logo for our charitable organisation: Sipping for Good.”
