branding & VID ID

Espresso Martini Kit 
- new product development

Powered by Pact
- logo design
- merch design
- artist collab


Marco Indigo 
- logo design
- brandboard

Sipping for Good
- logo design
- brandboard

New Product - Visual Identity

FOCUS

• New product offering

AIM
• Make it distinctive from competitors but somewhat familiar to consumers 

CHALLENGE
• The label cutter provided a limitation due to the constraints of it’s unique shape

IDEATION
• Pulling inspiration from the past and turning it into something contemporary

INSPIRATION
• Vintage packaging designs, Bold Minimalism, Art Deco themes: lightning bolts, light bursts, rectilinear shapes and geometric shapes
Campaign branding & VIS ID - in collaboration with illustrator Hattie Clark
The brief: 
"Our brand is all about subverting the expectations you might find in the average ice cream shop.

We are trying to keep that same fun, inviting, and playful idea but make it a little more grown up.

We want to bring this new sense of mystery about our store.

We also want people to come in expecting to be surprised  expecting to see something new, mysterious, and exciting. 

Our audience are young adults, especially social media influencers. We want to undo that idea of ice-cream being or kids, we’re grown-ups and we are super passionate about it!"
The brief:
“We need a logo for our charitable organisation: Sipping for Good.”

Next projects

PRINT & packaging