branding & VIS ID

New Product Visual Identity:
The evolution of the Pact Coffee Espresso Liqueur label and packaging

FOCUS
• New product offering

AIM
• Make it distinctive from competitors but somewhat familiar to consumers

CHALLENGE
• The label cutter provided a limitation due to the constraints of it’s unique shape

IDEATION
• Pulling inspiration from the past and turning it into something contemporary

INSPIRATION
• Vintage packaging designs, Bold Minimalism, Art Deco themes: light bursts, rectilinear shapes and geometric shapes

Campaign branding & VIS ID - in collaboration with illustrator Hattie Clark
Click here to view social post

In collaboration with illustrator Hattie Clark, Powered by Pact is a sports-led campaign that needed a face and visual identity.
We crafted a design that would be used digitally on socials, as well as part of an exclusive merchandise collection.

Interestingly, the logo was completed prior to the final illustrations being seen, and when they where signed off, the characters were sent individually (as seen above).
Having the characters interacting with the logotype in different ways felt right, as if they were made for each other.

The characters were positioned in various iterations of the lock up for different uses.
Customised lettering with subtle lightning bolt motifs link to the campaign name and limited edition coffee 'La Energía'.

Just like Hattie's illustrations, the chosen typeface is bold, fun and pairs suitably with her artwork.

The brief:
"Our brand is all about subverting the expectations of a typical ice cream shop.
We keep the fun, inviting, and playful spirit—but with a more grown‑up edge.
We want to create a sense of mystery, so people walk in expecting to be surprised by something new and exciting.
Our audience is young adults, especially social media influencers. We’re redefining the idea that ice cream is just for kids—we’re adults, and we’re genuinely passionate about it."

Often symbolising connection and community, the design relies on the use of circles, contrasted with clean, straight lines for a refined touch.
The combination of shapes echo the motion of ice‑cream scoops, striking a balance between playfulness and style.

This visual identity nods to classic ice‑cream brands, while keeping a modern, individual feel and a subtle hint at the product.

The colour palette draws directly from flavours and the brand name:
- Lemon Vanilla for softness and a creamy citrus tone
- Marco’s Indigo being the core brand colour
- Sweet Tooth Pink as an energetic accent, shifting lighter or darker depending on contrast

Designed for a screen‑first audience; the design maintains a sense of individuality and maturity, the colours create a vibrant and stylish vibe.
The branding is aimed at younger social‑media‑savvy audiences, fusing nostalgia and minimalism, with a touch of mystery and intrigue.

The brief:
“We need a logo for our charitable organisation: Sipping for Good.”

Next projects

PRINT & packaging